Hi! This is Aishwarya.

****I help YOU build revenue-generating content engines.

You're in the right place if you're an early-stage startup (Seed – Series B) eager to unlock the power of content-led growth.

Book a free consultation call here. 📝

My Work

Let’s dive right in 👇🏼

Portfolio

(a little bit) About me…👩🏻‍🔬 You need me if 👇🏼

<aside> 💡

💡 I have worked extensively at the intersection of content and growth in early-stage and growth-stage SaaS (Toplyne) and marketplace (apna.co) companies.

Apna became India's 28th unicorn in 2021, the 65th overall, and the fastest-ever unicorn 🦄. [Backed by Sequoia and Tiger Global, among others]. It’s a marketplace that provides better opportunities to India’s massive frontline workforce through easy and quick access to suitable jobs, upskilling, and networking.

I was the first communications hire (Dec 2020), tasked with scaling content as a lever to drive awareness, build thought leadership, and generate leads.

At Apna, I built the 0-to-1 content engine—covering team, process, and KPIs. I spearheaded strategy and execution across all B2B content channels, including LinkedIn, webinars, email, and SEO blogs. I also led numerous experiments, helped achieve month-over-month growth targets consistently, and played a pivotal role in our early PR strategy. Here, I learned the skills, mindsets, and tactics needed to evolve content capabilities to meet the ever-growing demands of a hyperscaling startup.

In June 2022, I joined Toplyne—a headless sales AI that helps increase ARR by analyzing product usage data and surfacing high-intent pipelines for sales teams directly in their existing CRM. [Backed by Sequoia and Tiger Global].

As an early hire at the intersection of content and growth, this role marked my first foray into the fascinating world of SaaS. I managed the strategy and execution of Toplyne’s content marketing efforts across all channels, including SEO, social media, webinars, podcasts, video (YouTube), and Toplyne’s widely popular Substack newsletter. Here, I learned the sophisticated art and science of aligning content with product marketing.

You can read more about the impact I drove during both of these stints on my LinkedIn .

I also recently became a mum (yes, I know!!!), which made me realize the importance of having 100% ownership of my time and energy. As a result, I have decided to channel the myriad skills and learnings I’ve gathered along the way into doing what I do best:

Helping early-stage startups unlock value through the power of content.

Content can be a significant growth lever that yields long-term benefits (while remaining cost-effective) if done right. My role is to understand your business goals and current capacities, and act as a trusted content partner as you grow.

Some of my current clients include Zavvy.io, Mayple.com, and Appcues.com.

</aside>

<aside> 💡 You have a unique point of view, solve a significant problem, and have awesome-sauce tech/product/service, BUT….

You do not have the time or bandwidth to figure out this “content marketing thing.”
You understand the long-term benefits of content marketing, but your last agency had zero ownership, leading to a lot of back and forth.
Dealing with multiple freelancers and creating long-form content briefs is not the best use of your (or your team’s) time.
You’ve got a (small) marketing team, but they have zero experience building a scalable content engine.
Your marketing strategy has just been “random acts” sporadically across a few channels, and you have no idea what works.
You are toying with being consistent with content but don’t know where or how to start. </aside>

So, what can I help you with?

<aside> 💡 🧠 Content Strategy

A holistic content strategy; that will serve as a guiding light for all your content marketing execution, in line with your business goals and product roadmap.

📝 Blogs

Long-form research-based blogs or SEO blogs to help your ICP discover you.

No more freelancers that just “don’t get your product/brand and ICP” or agencies that take zero ownership.

I help you publish high-impact, high-quality blogs across funnel stages that help you grab eyeballs and increase conversions.

✍🏼 Website Copy

I write strategic copy that avoids feature babble and communicates direct value to your ideal customer.

🎯 Promotion and Distribution

Content creation is just half the battle won. Without promotion and distribution, many of your efforts fall flat.

Don’t be the guy who leaves excellent content somewhere in the corner of the internet to get magically discovered one day.

I help you amplify your voice on social media through copy, creatives, and tactics that advance your narrative and business goals.

</aside>

<aside> 💡 👩🏻‍🔬 Lead Generation

Lead magnets that (actually) attract high-quality leads through eBooks, Whitepapers, Webinars, and relevant landing pages.

📹 Audio and Video

Don’t miss the hype train. We help you create YT shorts, TikTok, and Instagram reels that speak to your ideal customer, communicate value, and lead to $$!

Oh, if you’d prefer long-form video content like polishing webinars, podcasts, or interviews - we’re here to help you with that as well!

📧 Email Newsletter

Email is the cheapest direct marketing nudge and a great way to nurture your existing clientele or turn a subscriber base into paying customers. We’re here to help you with the tech, design, and copy needed for a great email marketing program!

💭 Thought Leadership

Oh, that elusive phrase. Having built an audience on LinkedIn and Twitter for some of India’s top CEOs, we sit with you to understand your vision, and turn your authentic thoughts into viral Twitter threads, LinkedIn posts, blogs, and much more!

Don’t just get noticed; make a lasting impression.

</aside>

Contact Me

Book a free consultation call here. 📝

👩🏻‍💻 LinkedIn

📧[email protected] / [email protected]

📲 +91 9136232401

                                    © Aishwarya Ganji 2022 | All Rights Reserved